The First Robeez Step
It was 1994. Sandra Wilson, a young wife and mother,
was downsized out of her airline job. Wishing to spend more time with her
18-month old son Robert, Sandra saw this as an opportunity to start her own
home-based business. For inspiration, she looked to her son’s tiny feet.
Sandra set out to handcraft a pair of brightly colored, soft-soled leather
shoes for young Robert. She was pleased to discover that the shoes seemed to
improve his balance, because the soft soles allowed him to “feel” the floor
while he toddled about. Sandra decided to name the shoes after her son.
“Robeez” shoes were born.
Robeez Footwear Today
Sandra could not have predicted the phenomenal
success the company has enjoyed. Today, Robeez is recognized as the world’s
leading manufacturer of soft-soled leather footwear for newborns to
four-year-olds. Robeez Footwear now has close to 400 employees and sells
shoes in over 4,500 stores in countries throughout North America, Europe,
Australia and parts of Asia.
The company carries over 70 designs of shoes and, in 2004, introduced their
newest line of footwear for all-season warmth – fleece-lined Booties.
From the very first pair of shoes Sandra lovingly crafted, she did so with a
caring ethic, developing a quality product that put her child first. Today,
that same ethic is upheld in every pair of Robeez footwear and in all
aspects of the company.
As for Robert… the now-eleven-year old is extremely proud of his mom.